Journal de l'hôtellerie et de la gestion d'entreprise
Libre accès
ISSN: 2169-0286
ISSN: 2169-0286
Isham Alzoubi
A Business plan is the keen step for taking an idea of a service to turn it into a commercial reality. The market analysis section of the plan provides the evidence that there is a niche in the market that the particular company can exploit. The following analysis provides the foundation on which the marketing and sales plan will rest.