Journal du tourisme et de l'hôtellerie
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Industry Assessment on Consumer Behavior in Hospitality Industry: A Review

Soumyadeep Roy

Customers analyze signals from businesses using their senses, including sight, sound, touch, smell, and occasionally taste. They make decisions about products and services based on their perception of the facts, sometimes rather of the actual facts. It has been discovered that interpersonal factors including culture, socioeconomic class, family, and opinion leaders, as well as personal aspects like wants, objectives, motives, past experience, and lifestyle, have an impact on consumer decisions.. Individual decision-making is included in consumer behavior (IDM). IDM has ramifications for customer happiness, loyalty, and other behavioral intents toward the products and services of the organization. Consumer Behavior in Hospitality and Tourism aims to research consumers and tourists in various leisure and touristic locations such as hotels, conference centers, and theme parks, amusement parks, national parks, and the transportation sector.