Journal du tourisme et de l'hôtellerie

Journal du tourisme et de l'hôtellerie
Libre accès

ISSN: 2167-0269


How Micro Influencers are Moulding the Future of Travel and Tourism

Joy Lacana

It’s no news that social media has revolutionized the world of marketing in travel, tourism and hospitality. With an ever-changing market reflecting an increasingly volatile cultural and political climate, we have seen the transformation of using celebrities as the blueprint for advertisement, to Moulding consumers into their own sustainable brands; using their personal profiles as billboards for collaborations and building their confidence to glamourize and be the main character in their own lives.