Journal du tourisme et de l'hôtellerie
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Forecasting Tourism Demand in China: Current State of the Art

Cyrus Obama

In many countries, tourism is an important source of money and employment. It serves as a source of employment, income, tax revenue, and foreign exchange earnings. Because the tourist sector has become extremely competitive, accurate tourism demand forecasting is critical for making sound strategic and operational decisions. Planning for the introduction of attractions, modes of transportation, lodging, and tourism promotion, all of which demand massive investment, are strategic considerations. Operational decisions, on the other hand, include the amount of parking spaces, attendants, shuttle buses, daily service hours, and employee hiring. Forecasting tourism demand accurately is a difficult task. Tourism demand forecasting aids in the identification of future patterns that drive planning and policy creation. Tourism planning relies heavily on forecasting. Furthermore, accurate forecasting assists managers and practitioners in making appropriate decisions in policymaking, staff and capacity usage and management, resource management, pricing strategies, and other areas during a disruption in order to reduce risk and uncertainty. As a result, tourist forecasting is an important topic of study.